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Your catalog in shopping ads — through a feed URL

Each location gets a public product feed that Google Merchant Center, Meta Commerce Manager and other ad platforms fetch on schedule. No API keys and no manual exports.

Beta: the integration works, with the limits listed below.

Free plan with no time limit. No card required.

What you get

A feed per location

A public XML/CSV feed in the Google product feed format — the format most ad platforms accept.

Variants and sale prices

Product variants are grouped with a shared item_group_id; sale and channel prices go into the feed.

Six platforms

Google Merchant Center, Meta catalog, TikTok, Pinterest, Microsoft Advertising and Criteo — a card for each in the extension store.

How to connect

  1. 1 Open the extension store → the platform card (for example «Google Merchant Center» or «Meta catalog») → «Set up».
  2. 2 Choose the location and press «Connect».
  3. 3 Copy the feed URL.
  4. 4 In the ad platform add a scheduled data source from that URL.

Full steps with screenshots are in the setup guide. Setup guide →

What you need

  • A plan with marketing tools.
  • The web catalog of the location turned on and a photo on every product.
  • Your own account in the ad platform.

Honest limits

  • The feed is for ads and listings: orders do not come back through it.
  • Each platform has its own list of countries; Pinterest works only in its supported markets. Not available on cenaly.ru.
  • Google reviews products before showing them — moderation can take up to 3 business days.

Limits come from our product map and setup guides and are updated as the integration develops.

Questions

Do I need API keys?

No. The platform fetches a public feed URL on its own schedule.

How fresh is the feed?

The feed is rebuilt after catalog changes; the platform picks it up on the schedule you set there.

Is this the same as selling on a marketplace?

No. A feed shows your products in ads; the purchase happens on your own storefront.

Works together with

The integration feeds the same account as the rest of the platform.

Start with what you already use

Create an account, connect a payment provider, a printer or your phone number — and add the rest when you need it.

Free plan with no time limit. No card required.